4×6 Standard Postcards

Classic 4×6 Postcards: The Direct Mail Workhorse for Denver Businesses

The 4×6 postcard remains the industry standard for direct mail marketing, with good reason. This size qualifies for USPS postcard rates, offering substantial savings on each piece mailed. For Denver businesses seeking reliable, cost-effective marketing tools, standard postcards deliver proven results while maximizing postal efficiency.

Looking for different postcard options? Explore our complete postcard printing services to find the perfect format for your marketing needs.

Cost-Effectiveness

Standard 4×6 postcards provide significant postage savings compared to larger mail formats. At current USPS rates, you'll save approximately 20¢ per piece compared to letter-sized mailings—adding up to $200 in savings on just 1,000 postcards. While 4x6 postcards offer the best postage rates, businesses with premium offerings often upgrade to our 6x9 jumbo postcards when making important announcements that require maximum impact.

Our volume pricing structure offers additional value:

• 500 postcards: $129
• 1,000 postcards: $149
• 2,500 postcards: $199
• 5,000 postcards: $249

Denver businesses typically see a ROI of $4-$7 for every $1 spent on direct mail postcards, outperforming digital-only campaigns that average $2-$3 return per dollar invested.

Material Options

14pt Stock: Our standard option provides excellent value for regular mailings. This weight offers good durability while keeping costs low—ideal for high-volume campaigns, recurring mailings, or budget-conscious marketing efforts.

16pt Stock: This premium option provides added thickness and rigidity, creating a quality feel that recipients notice. The heavier stock shows greater resistance to bending during postal handling, ensuring your message arrives in perfect condition.

Both options are specifically tested to withstand the rigors of USPS processing equipment, with coatings that protect against scuffing and moisture during transit.

Denver Industry-Specific Applications

Real Estate: Denver real estate agents typically use our standard 4x6 postcards for regular neighborhood mailings, while using our 8.5x11 full page postcards for showcasing luxury properties where larger images create stronger impressions.

Restaurants: Denver eateries in South Broadway and Uptown neighborhoods mail 4×6 postcards highlighting seasonal menu items or happy hour specials. Local restaurants note a 10-15% redemption rate when including a simple discount code, significantly higher than digital coupon averages.

Service Businesses: Plumbers, electricians, and home repair companies across Lakewood and Aurora send appointment reminder postcards and follow-up thank you notes. These physical reminders reduce no-shows by 30% compared to email reminders alone.

Neighborhood-Specific: Downtown Denver businesses create area-specific promotions for office workers, while shops in Cherry Creek design upscale offers tailored to local demographics. This targeted approach typically doubles response rates compared to generic messaging.

Design Best Practices

Space Optimization: With limited real estate on a 4×6 card, focus on a single, clear message with one compelling call to action. Use bullet points rather than paragraphs to convey key information quickly.

Visual Balance: The ideal 4×6 layout allocates 60% to impactful imagery and 40% to concise text. This ratio ensures your message gets noticed while providing necessary details.

QR Code Integration: Adding a QR code linking to a custom landing page allows for campaign tracking while extending your message beyond the physical card. Denver businesses using trackable QR codes report gaining valuable insights about customer engagement patterns and conversion paths.

Production Timeline

Your standard postcards will be printed and ready for shipping within 2-3 business days after artwork approval. For fastest processing, submit press-ready PDFs with 1/8" bleed, CMYK color mode, and 300dpi resolution.

Standard shipping delivers to Denver metro addresses within 1-3 additional business days, with free shipping on all orders regardless of quantity. For time-sensitive campaigns, we offer expedited production and 1-3 business days delivery options throughout the Denver area.

Alternative Postcard Sizes for Your Marketing Goals

• For creative standout designs: Want a unique format that stands out? Our 4x4 square postcards offer a distinctive shape that captures attention immediately.
• For more content space: Need more room for your message? Our 5x7 medium postcards provide extra space for detailed content while maintaining reasonable mailing costs.
• For comprehensive information: For information-rich marketing materials, consider our 5.5x8.5 half-page postcards that function like mini-brochures with postcard convenience.

Ready to Order

To order your standard postcards, visit businesscarddenver.com to upload your design. Our print specialists can answer questions about paper options, finishing choices, and design considerations.